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Çizgi Teknoloji Sales, Marketing, and Operations Director Mehmet Avni Berk evaluated the year 2021 and shared his predictions and targets for 2022.

Berk drew attention to the fact that Çizgi Teknoloji, which they have brought to a certain point in the domestic market as a company operating in Turkey for many years, will assume an international identity in 2022 with their overseas expansions.

ESTABLISHING COMPANIES IN CANADA AND THE NETHERLANDS

Noting that they anticipate faster growth and that their products will be competitive in international markets, Berk said they had set a target for half of their income to come from exports in the next three years.

He stated that they participated in various international fairs before the pandemic and would continue their activities in this direction in 2022. Even though they suspended their work due to Covid-19, Berk said, “As a result of our studies and market research, we decided to establish new companies located in Canada and the Netherlands. We plan to carry out activities especially for the European and North American markets through the companies that will be part of Çizgi Teknoloji. Therefore, instead of reaching the said markets from Turkey, we predicted that we would be able to reach these markets much faster thanks to the structures we will establish in these countries.” used the phrases.

Berk stated that they consider it appropriate to realize their investments and market targets in this direction. With the anticipation that Industry 4.0 will gradually expand, post-pandemic industrial computers and medical monitors in the field of health with high export potential will be in demand, and the market will increase.

“OUR INDUSTRIAL PRODUCT GROUP HAS GROWTH”

The 2020 and 2021, which were under the influence of the global epidemic, were difficult, but they completed their goals in 2020, and they predicted that they would achieve their goals in 2021; Berk emphasized that there is a severe growth in the product groups, especially in the industrial product group.

Evaluating 2021 in product groups, Berk said, “As you know, we have three product groups: Industrial, Medical and Digital Signage/Kiosk. In our Digital Signage and Kiosk product group, which we mainly offer to the service sector, we have seen the effect of the service sector that slowed down in 2021 due to the pandemic. But on the other hand, there is a significant growth in our medical and industrial computer product groups related to Medical and Industrial products.” said.

In this context, Berk stated that the Industry 4.0 investments, which gained momentum in 2021, had an impact and predicted that the industry product group would grow even more in 2022.

“WE WILL CONTINUE TO PROGRESS WITH CONFIDENT STEPS”

Stating that they will continue to move forward with firm steps without departing from their targets in the new year as well, Cizgi Teknoloji Sales, Marketing and Operations Director Berk concluded his speech as follows:

“We foresee that the product sales of the Industrial Computer Group, which increased especially in the last quarter, will continue to grow even more in 2022. Even the market and competition conditions are getting tougher every year; we are preparing in this direction as a company. In addition, we should not forget the pandemic conditions. We can say that the process, which continues with different variants and seems to take longer, interrupts the work, although it is not like in the first periods. Despite all this, we think that we can overcome existing and potential new problems if we are prepared for new challenges such as the energy crisis, just like the chip crisis, by acting predictably.”